Of Companies and Customer Obsession
Swami Gulagulaananda said: “ Working from a customer backward makes businesses successful ” Customer service is one of the most important pillars in an organisation and can play a significant role in the success or failure of a company. Amazon, one of the largest multi national companies in the world, has put customer delight into their core by making it their goal to be Earth's most customer-centric company. To achieve that, Amazon has 14 leadership principles that form the company's core tenets and is taken very seriously when it comes to hiring. Customer obsession is their first. I'll give you an example to illustrate this point. When running my own startup, a one-man show, I used Amazon's AWS as my cloud provider. Apart from the fact that Amazon AWS was (and still is) the market leader in cloud infrastructure, it was the only service that I'd used. I'd experimented a little with Google cloud, but it hadn't quite reached the stage that I needed. One